Following the transition from MOT to FIU, a comprehensive rebranding process was undertaken to define a renewed and contemporary identity. Key elements of the original FIU logo were carefully restyled and reinterpreted, ensuring a clear visual connection to the past while aligning the brand with the demands of the present. Rather than a complete break, the new FIU logo represents an evolution: modern, confident, and ready for today’s digital-first environment.
The development of the logo followed a phased approach, with multiple concepts presented, reviewed, and refined in close collaboration with the FIU team. Each phase brought sharper focus and clarity, gradually shaping the final design. The result is a logo that respects FIU’s heritage while establishing a strong, future-ready visual identity that supports the organization’s broader communication efforts.